Our attention has increasingly become a commodity that big corporations use to their advantage, often at our expense. But what if we came together and harnessed our collective power to fight against corporate greed? Imagine the possibilities that arise when we get to know each other and work as a community.
This was the driving idea behind the explainer video I created for HUDSY, a startup based in New York's Hudson Valley. HUDSY's mission is to become a content hub for local creators, providing a platform for them to share their stories and connect with their community. Through collaboration and mutual support, HUDSY hopes to empower local creatives and help them thrive.
Client - HUDSY | Role - Art Direction, Storyboards, Design, Animation
"We were looking for someone who could take a vision of an idea and visually demonstrate it in a compelling and interesting way. When we came across Josh's work we knew he was the right person to take on the job and he absolutely nailed it. To have an idea in your head and then work with a talented artist like Josh to bring it to life is such a rewarding experience. The explainer video has helped us convey the mission of HUDSY in a way that is both informative and connects with viewers on an emotional level."Jesse Brown, co-founder of Hudsy 
When creating the characters for this project, it was important to reflect the diversity of the people who call the Hudson Valley home. I wanted to ensure that everyone could see themselves represented on screen and feel a sense of belonging.

Luckily, I already had some examples from a poster I previously created for a HUDSY screening event. I further developed these characters and expanded the roster to include a wide range of individuals from different backgrounds and walks of life. By doing so, I was able to create a diverse and inclusive cast that truly reflects the community we live in.